Customer Resignation is Worse than Employee Resignation
A recent report from SugarCRM revealed that customer churn is heavily costing organizations across various industries.
While digitalization has provided more opportunities for...
Four Strategies to Successfully Unify Sales and Marketing
The sales and marketing department has always been at odds when discussing their respective impact on the overall growth of the organization.
The digital divide...
Four Steps to Prepare for a Cookie-less World
With the world going cookie-less, B2B marketers should maximize every opportunity and tool at their disposal to still help operate and provide a competitive...
Four Ways B2B Brands Can Leverage Artificial Intelligence in Marketing
As customer experience takes center stage in influencing the buyer’s decision-making, B2B brands leverage technologies such as AI to help create tailored experiences.
Delivering an...
Four Ways to Maximize the B2B Marketing Budget
As marketing budgets have increased in 2022 and are expected to witness an upward trend in the foreseeable future, CMOs should identify the best...
Influence of the Metaverse on Digital Marketing
Metaverse Is penetrating the internet as Virtual Reality (VR) and Augmented Reality (AR) become more popular. While the Metaverse isn't entirely what science fiction...
Permission-Based Marketing in a Cookieless World
Permission-based marketing is ready to take center stage now that cookies are disappearing. This not only ensures that companies comply with various sets of...
B2B Marketing Strategy Using a Multi-Channel Approach
Customer loyalty is built on the foundation of a positive customer experience. The winning point goes to a customer experience strategy that perfectly combines...
Three Ground-Breaking E-Commerce Strategies Marketers Need to Know About
Due to the global outbreak of the COVID-19 and its impact, the year 2021 saw a tremendous shift in the e-commerce business. The pandemic...
Leveraging Unstructured Data for Enhancing Customer Retention
It is critical to note that businesses can benefit from utilizing all unstructured customer data available in contact centers. It can help them identify...
