Three B2B Strategies to Enhance Product Experience
The success of delivering an exceptional customer experience requires B2B brands to ensure the interaction between the customers and the product is seamless.
The competitive...
Data Management Strategies in a Privacy-First World
Implementing data management strategies will be essential for marketers who want to make the most of their customer data practices in a privacy-first digital...
Businesses Need to Empower Front-Line Employees to Reduce Customer Churn
Service agents play a crucial role in a company. They're on the front lines every day, engaging with customers and striving to keep customer...
Five Common Branding Missteps that Enterprises Should Eschew
While it may appear that maintaining brand consistency is simple, marketers can accidentally create discord among the multiple elements that make up a brand.
From...
Efficient Ways of B2B Marketing Attribution
B2B marketing attribution enhances the capabilities of the CMOs to map the buyer's journeys and form the connect between marketing and revenue.
As the B2B...
Effective Ways to Humanize B2B Marketing Strategies
The B2B buying journeys have evolved, and today’s prospects expect more than just being a lead in someone’s database.
Account-centricity is the key to every...
Preventing and Addressing Customer Churn with AI
Shortages in vital resources have led to employee burnout and the organization's failure to catch up with or satisfy customer expectations. In essence, businesses...
Digital-First Customer Experience – Three Challenges Enterprises Face
Consumers demand more from their digital-first experiences, and businesses are fighting to keep up. To meet this demand, companies must step up and provide...
B2B Marketers Should Never Stop Nurturing Customer Relationships
With the announcement of third-party cookie deprecation and increasingly strict regulations around privacy, B2B marketers can now only rely on first-party data. Collecting reliable...
Customer Resignation is Worse than Employee Resignation
A recent report from SugarCRM revealed that customer churn is heavily costing organizations across various industries.
While digitalization has provided more opportunities for...
