Debunking Top Four Headless Commerce Myths
Headless commerce is receiving a lot of traction in the digital commerce industry today. The critical driver is pandemic-driven rapid economic and behavioral changes...
Drive Organizational Growth and Resiliency with a Total Experience Strategy
Since the pandemic, more businesses have started breaking down barriers between Customer Experience (CX), User Experience (UX), and Employee Experience (EX). Instead, they are...
Three Critical Approaches to Optimize the Marketing Budget
The COVID-19 haze is dissipating. The pandemic had a significant impact on marketing spending in all industries. Marketers are finding it tough to plan...
Enterprises Need to Focus on Mobile Marketing in 2022 and Beyond
With the advancement of mobile networks and the launch of 5G, marketers can now provide unique mobile-only experiences to their customers, boosting their cross-channel...
Strategies to Enhance B2B Data Analytics for Efficient Marketing
Enterprises today generate a large amount of structured and unstructured data through marketing campaigns, data which has valuable insights into the total addressable market....
Are Marketing Strategies for B2B and B2C Truly Merging?
Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing techniques have been maintained mainly separate for decades. However, with more access to extensive consumer data and greater...
Three Marketing Budget Allocation Strategies for 2022
With the pandemic’s repercussions, leaders faced a number of marketing problems that did not exist before the outbreak. Marketers may wish to reconsider their...
Top Practices to Clean Data for B2B Marketing
The CMOs should consider implementing the top data hygiene practices to ensure they gather and maintain clean data in the enterprise's data ecosystem to...
Boost Customer Experience and Business Growth with Empathy
One of the most important lessons learned from the pandemic is the value of human contact and the significance of empathy. Companies that encourage...
Four Ways to Engage in a Digital-First World
With today’s audience increasingly facing digital fatigue, B2B brands have to design approaches that will help them deal with it while simultaneously identifying effective...
