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2020 saw conditions that forced brands to connect with customers online. Digital customer service models were transformed overnight. Between the rush to satisfy customers...

The digital marketing landscape has been witnessing a massive shift when it comes to customer behavior. Therefore, brands should take a step back and...

For data-driven marketing, getting the martech stack right can open the door to transformational customer experiences. An ideal martech environment is where a unified foundation...

Businesses are using advanced technology to shorten customer conversations and the overall engagement cycle. Lately, companies are seeing a change in customer behavior and buying...

Businesses and marketing leaders find themselves at an interesting crossroads in history. They are constantly struggling to balance the competing interests of respecting customer...

The pandemic has triggered the significance of the CMO role across all the business spectrums – especially as the comeback year nearing. A CMO's role...

In this digitalized marketplace, a majority of B2B marketing companies have been adopting ABM. Account-based marketing is a fast-growing, successful marketing strategy today. More than...

Businesses are using advanced technology to shorten customer conversations and the entire engagement cycle. Lately, companies are seeing a change in customer behavior and buying...

Content marketing in 2020 was characterized by dramatic and swift changes in strategy and how quickly brands could adapt. In 2021, that adaptability could...

AI has changed the face of customer service by raising efficiency and customer satisfaction while lowering the overall associated expenses. Even though organizations have made great...