Content Marketing in 2023 – B2B Enterprises Consider It as A...
Keeping in mind the increased usage of online channels and social media, B2B marketers are prioritizing an advanced content strategy for 2023.
In spite of...
Strengthening the Foundation for CMO – CFO Relationship
CMOs and CFOs have always been at odds with each other but today, this odd couple needs to find a way to collaborate for...
Powering B2B Digital Experience with AI and Analytics
There is mounting pressure on business leaders to deliver above-market growth, but achieving a consistent upward curve needs a top-performing commercial engine underpinned by...
Developing Marketing Strategies for 2021- Critical Points to Be Aware Of
Traditional marketing strategies faced challenges in delivering planned results in 2020; but the worst is not yet over. Developing a new strategy in the...
Standardised Sales Metrics is critical for Sales Organizations
Business leaders need to follow proven strategies in order to deliver analytics that help their organizations overcome critical challenges.
The current marketing landscape demands more...
Voice Technology – More Marketers Are Investing in Digital Voices Now
Brands are considering investing in digital voice technology for long-term business success.
Given the current market scenario, voice technology has rapidly gained acceptance. For obvious...
Will COVID-19 have a positive impact on the CMOs playbook?
CMOs say that the pandemic situation has resulted in newfound insights, and this could actually enable enterprises to perform better in the new normal
In...
Customer Experience in 2021 – Enterprises Focused on Digital Solutions
Marketers are experimenting with creativity, and digital solutions as customer experience in this era are more crucial than ever before.
With the on-going market uncertainty,...
Can a shift to Digital Sales work in favor of B2B...
Marketing leaders acknowledge that the continued practice of old strategies for demand generation will not bring in the required results
CMOs believe that a new...
2021 Forecast: Marketing Strategy in a Post-Cookie World
As we look ahead to 2021, the marketing and advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting....
