Empathic Marketing Strategies in the AI-centric World
Empathic Marketing offers a powerful solution for companies seeking to maintain strong customer relationships.
Data has completely changed the marketing industry. It has become a...
CRM Integration Pitfalls CMOs Should Be Aware Of
Integrating a Customer Relationship Management (CRM) system has a few pitfalls. Chief Marketing Officers (CMOs) should know the potential integration pitfalls.
CRM integration is an...
Proficiency in Multichannel Marketing: Time to Be Everywhere at Once
Brands need to reach customers and potential audiences faster through different channels. That's where multichannel marketing works. Mastering it will help marketers to earn...
Common Mistakes in Marketing Measurement Plans and Strategies
A measurement plan is more than just a spreadsheet with numbers. It is a complex narrative and decision-making tool that narrates a company's marketing...
Maximizing ROI with Data-Driven Marketing Strategies
Businesses face the constant challenge of achieving high RoI for their marketing efforts. Data can play an important role here. It has become the...
Preparing for the Cookieless World
Industry experts expect a cookieless future to become a reality by 2024. The Google Chrome Browser will restrict the use of any third-party cookie....
Efficiencies and Challenges of Marketing Data Analytics
Data analytics has influenced the way businesses operate. Efficient data analytics allows companies to identify new leads. It maximizes profits at scale.
Comprehensive customer...
How to Adapt and Iterate Agile Marketing in A Rapidly Changing...
The approach of agile marketing uses the practices and principles of agile methodologies. Agile marketing aims to improve the speed, transparency, adaptability to change,...
The Four Marketing Reports Essential for CMOs
CMOs are responsible for driving analytical growth with marketing and brand-building operations. It is extremely vital to get detailed marketing reports that measure the...
How Enterprises Can Drive Growth through Marketing and IT Collaboration
As early as possible, marketing and IT must establish clear schedules with a clear statement of deliverables and deadlines to close this gap.
Marketing and...
