SparkPost has acquired email deliverability and analytics provider eDataSource. The company did not clarify on the financial terms of the deal. With the eDataSource acquisition, SparkPost will be able to deliver an integrated email sending and real-time analytics platform. The acquisition will allow eDataSource and SparkPost users to enjoy the combined abilities to create, send and measure email performance. It will also let them manage inbox placement analytics. As a result of the acquisition, Sparkpost will launch new capabilities such as automatic seeding and real-time blacklist alerting. The company also looks forward to integrating eDataSource’s brand, employees and products in the coming months. As a result of the acquisition, eDataSource customers can migrate their email services to SparkPost.
