Top 5 Customer Expectations That Every Brand Must Consider in 2023

    Customer Expectation To Meet In 2023

    Customer perspectives favorable or unfavorable—help brands develop on many different levels. It encourages the creation of new products, boosts marketing effectiveness, and promotes customer satisfaction.

    Customer expectations are shifting continually as technology develops, the status of the economy, and many other uncontrolled factors. As a result, to meet these shifting expectations, firms must be flexible. Customers that are satisfied with a product or service are the best brand advocates. Here are some customer expectations that every brand should be aware of:

    Customer Privacy

    According to GOV.UK report on Cybersecurity Breaches Survey 2022,  39% of businesses had experienced cyberattacks in the last 12 months, in the UK. Companies must ensure that their customers feel safe regarding their privacy and ensure their data is not being sold to third-party vendors. Businesses are expected to leverage tools such as Artificial Intelligence (AI) and Blockchain technology to meet this customer expectation in 2023. They need to implement these tools right, pushing brands above their competitors due to strong cybersecurity, which will boost brand credibility and strengthen customer retention.

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    Storytelling as A Marketing Strategy

    Storytelling is a persuasion strategy, and it has become an important functionality for businesses to meet customer expectations in 2023. Companies can execute this marketing strategy by considering the customer purchasing journey into three categories- beginning, middle, and end. They must include case studies, as potential customers will need to ensure that previous customers of the company were facing the same issues and how the products and services of the company will help to resolve them. The case studies and brand advocates will boost customer loyalty and customer engagement.

    Values and behaviors must be regularly adopted and demonstrated at every level of the business, from the C-suite to the product line, starting at the top.

    Marginalized Audience

    In 2023, businesses will address more marginalized audiences. Brands working with diversity and inclusion will offer a welcoming environment, meeting customer expectations and resonating with marginalized audiences. In addition, this diverse representation will grow online ad recall by the customers and will increase customer communication about the brand.

    SEO by Voice Search

    Voice search technology has made communication between users and search engines easy, and it is increasingly used to find information or services, becoming a popular method among customers. In 2023, brands must focus on Q&A content to meet customer expectations because it will flourish as a conversation marketing strategy to drive more site traffic. Tapping into these voice search techniques will be a plus point for businesses as a part of their inclusivity strategy; therefore, companies must leverage voice search in their customer services to boost their SEO.

    Influencer Marketing

    Word of mouth always plays a significant role in influencing customers and will be one of the most effective marketing techniques. As human beings, customers always trust the product which has been tested and is recommended by someone they know. In 2023, the brands must strengthen their customer base by adding influencers to their marketing campaigns to meet customer expectations. The brand must remember that the right influencer audience for the right product is essential. Thus, they must develop a long-term relationship with the influencer for authenticity nurturing.

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    Top-down Approach

    Customer expectations are shifting annually due to the development of technology, the status of the economy, and several other uncontrolled factors. As a result, in order to meet these shifting expectations, firms must be flexible. Customers that are satisfied with a product or service are the best brand advocates. Creating a culture where the client comes first involves leadership role models.

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