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YouTube Launches @handles for Channels to Promote YouTube Presence

October 12, 2022

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GumGum, neuro analytics, analytics, SPARK Neuro, biometric sensors, Contextual Advertising, Marketers, digital age, third-party data, data ecosystem, branding, advertisement strategies, advertisement, marketing strategy, contextual ads, branding, Phil Schraeder, CEO of GumGum, press release, banner ads, audience engagement, sales, Horst Stipp, Advertising Research Foundation, Journal of Advertising Research, artificial intelligence, AI, natural language processing, NLP, physiological response, brain electrical activity, ad targeting, Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness, data privacy regulations, GDPR, CCPA, cookies, digital advertising, U.S., U.K., Japan, customer data CMO, CEO, MarTech, AI, ML, Advertising, Contextual advertising, Marketers

Contextual Advertising – It Works Even In the Era of AI

April 1, 2020