Merkle Expands Operations in Latin America to Boost Customer Experience Management

Merkle, a customer experience management (CXM) company, is expanding its operations in Latin America to offer experience transformation to businesses and boost customer value.

The operations in the region will be led by Juan Camilo Suarez, CEO of CXM and Chief Solutions Officer of Dentsu LatAm; John Camilo Velásquez, Business Development Director of Merkle LatAm; and Cristian Figoli, Chief Product Officer of Dentsu LatAm.

Also read: Importance of Customer Experience (CX) in Enterprises

Merkle aims to grow its business in Latin America by 15-20% by the end of 2024 by providing integrated experience, engagement, technology, and solutions to complex business challenges.

Read more – Merkle Expands Global Footprint in Latin America, Accelerating Clients’ Growth Through Experience