DirectMail2.0 Acquires Who’s Mailing What! to Create the Largest AI-Powered Direct Mail Database in the U.S

DirectMail2.0, a marketing software firm based in Florida, has acquired Who’s Mailing What! (WMW). The latter is a direct mail performance and insights tracking platform with a database of over 300,000 scanned and cataloged mail pieces.

The acquisition allows DirectMail2.0 to hold the largest artificial intelligence (A.I.) and machine learning-powered direct mail database in the U.S. This will help improve mail response, conversion rate, and return on investment through more informed decision-making and campaign tracking.

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Following the merger and acquisition, both firms will continue to operate under their respective namesakes in Clearwater, FL, at DirectMail2.0 HQ.

Read more – DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What