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B2B marketers
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ABM Implementation – Four Important Strategies for B2B Marketers

Many affiliate programs focus on the acquisition of affiliates without a plan on how they will be retained them once after the initial connections are established. Creating a positive customer culture in the affiliate program plays a crucial role in this sustainability.
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Affiliate Programs Need to Reinforce the “Customer Culture”

Featured Interviews

How the Pandemic is Transforming the Marketing Landscape?

Content strategy in covid period
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Boosting the Optimum Efficacy of the Enterprise Digital Marketing Plans

The B2B Marketing World Goes Virtual to Survive the Pandemic-01
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The B2B Marketing World Goes Virtual to Survive the Pandemic

Content Marketing Success
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The Top Pitfalls to Avoid for Content Marketing Success

B2B Marketers Can Adopt a Few B2C Models in Their Strategies
Marketing Innovation and Strategy Lead

B2B Marketers Can Adopt a Few B2C Models in Their Strategies

More than Half of B2B Marketers Lack PIM Technology
CMO

More than Half of B2B Marketers Lack PIM Technology

Personalized Content Enhances Business Revenue – Say B2B Marketers
CMO

Personalized Content Enhances Business Revenue – Say B2B Marketers

Dun _ Bradstreet Introduces Next Generation Account Based Marketing Platform
Marketing Trends

Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

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