Kroger Takes an Amazon CTV Buoys Ad Tech Stocks

Kroger Takes an Amazon CTV Buoys Ad Tech Stocks

Kroger is stepping into the e-commerce game by launching an online marketplace that is open for third-party sellers. The grocer is working with Mirakl, the e-commerce specialist group, to offer thousands of additional goods other than its usual grocery sales fare, including housewares and toys, reports Bloomberg.

Kroger is hoping to use all its existing digital platforms to capture the momentum of its focus on the sale of essential goods during the pandemic. This move pits Kroger against e commerce giants such as Walmart and Amazon. But as demand surges during the pandemic, many manufacturers seek more outlets to sell their wares.

It’s not clear if Kroger will charge a commission on sales or offer advertising within its marketplace.

Read More: Adexchanger

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