WPVIP is the foremost provider of enterprise WordPress and a member of Automattic’s suite of innovative brands. The company announces the acquisition of Parse.ly, a premium content analytics solution. Jointly, WPVIP and Parse.ly will lead an influential enterprise ecosystem for an array of global brands, including Facebook, Salesforce, NBA, Microsoft, to name a few.
Nick Gernert, CEO of WPVIP, said Parse.ly has the product expertise helping a growing number of content teams drive business growth. Moreover, they are thrilled to leverage Parse.ly’s analytics technology to make their active content platform even more compelling for marketers.
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