Microsoft has purchased Israel-based marketing analytics firm Oribi. Microsoft plans to use Oribi technology in its LinkedIn marketing solutions platform. According to reports, Microsoft paid Oribi between $80 million and 90 million, which will help its companies and conduct customizable analyses to measure the impact of their marketing strategies.
Microsoft plans to open a LinkedIn office in Tel Aviv, Israel as part of the announcement.
Read More: https://www.zdnet.com/article/microsoft-buys-israeli-marketing-analytics-firm-oribi/
