In order to give ad partners more assurance, TikTok has announced a new group of official measurement partners who will offer third-party data on TikTok ad placement and performance.
According to TikTok, DoubleVerify, Integral Ad Science (IAS), and Zefr are the company’s first group of badged measurement partners with a new focus on brand safety and suitability. In order to give marketers more assurance that their brand campaigns will run next to brand-suitable content that reflects the standards set by the Global Alliance for Responsible Media (GARM), all three partners have developed solutions that help to safeguard advertising on TikTok.
Over the past few years, TikTok advertisers have worked with these providers to measure their campaigns. Now, TikTok is formally endorsing them and collaborating with each to improve their individual processes.
Read More: TikTok Announces New Brand Safety and Suitability Partners
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