Twitter Selects DoubleVerify as Preferred Brand Safety Partner      

Twitter Selects DoubleVerify as Preferred Brand Safety Partner      

DoubleVerify, a leading software platform for data, analytics, and digital media measurement, announces a new partnership with Twitter. This partnership will focus on helping advertisers measure and report on brand safety and suitability.

Mark Zagorski, CEO of DoubleVerify, says, “Measuring brand safety and suitability across in-feed environments is critically important for brands. DV is ready to tackle this challenge by leveraging our technology and expertise to evaluate the context of user-generated content. We are pleased to partner with Twitter to ensure a brand-safe and suitable advertising environment on their platform.”

This partnership will allow brands to position suitability settings with their unique standards to maximize precision and scale.

To Read More:  martechseries