Rapid technological change is revolutionizing how companies market their products and services. Staying abreast of the marketing tech trends that influence the future of marketing, companies should stay ahead of the competition.
In business strategies, digital marketing is the core. Technologies that support digital marketing efforts are continually evolving. Some existing trends will continue in 2023 as well, including:
- Voice search
- Chatbots and live chat
- Long-form educational content
One of the new emerging trends is Google’s push for a cookie-less future. Although many marketing principles remain the same yearly, new tools are coming up every year for success in companies’ marketing efforts. These tools have a more significant role in changing the future of marketing. Once newspaper advertising was commonplace. Artificial Intelligence and digital advertising have taken over the role of creating marketing strategies for businesses.
More new technological trends are there every year for marketing officers to watch. Business owners should stay ahead of the curve to find new heights of marketing success.
2023 will be a year that will witness continued changes in the digital marketing space, which will transform the future of marketing and the marketing strategies of companies.
Here are a few tech trends to leverage for your business.
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Critical Focus on Voice Search
As mobile devices and voice services such as Google Assistant and Microsoft Cortana are increasing in popularity, voice search is becoming one area where businesses can stand out. There is a greater chance target audience will find your business website and content through voice search if your business is online.
Mobile devices make up over 50 percent of total searches. As 20 percent of mobile searches are currently voice searches, it’s time for marketers to adapt them. A simple technique that businesses can have this year is to have answers to frequently asked questions about your products and services by potential customers on your website.
Live Chat and Chatbots
According to the Live Chat Benchmark Report 2023, by Comm100, the Live chat customer satisfaction level is around 84%. As per the press release by uberall, 80% of customers say they had a positive experience chatting with chatbots. So, without any doubt, both chatbots and live chats are beneficial for businesses.
As it is a marketing tech trend, businesses can use live chats when:
- You sell high-ticket items or services
- You want to work on customer success
- You often have to manage complex customer issues
- You have to increase the average order value (AOV)
And chatbots can be used when:
- You want always to be available to customers
- You can not afford to scale your client service team
- You have the same questions again and again
- You have a clear understanding of your client’s journey
Long-form Content: The King
Educational long-form content that helps users rather than selling something has been a trend in content marketing. With the developments such as Google’s Helpful Content Update that rolled out last year, the trend is expected to continue. The content that answers the questions of possible customers and assists them in making the right decision for their circumstances is the content form that performs well.
An excellent way to build customer loyalty and brand awareness is by sharing content pieces about the topics that interest your customers. Businesses can build trust by showing they care about their customers more than just a sale. Whether your content is a blog, social media post, or email blast doesn’t matter. What is needed is companies have to ensure a balance between providing valuable, actionable advice and highlighting their products. Companies can concentrate on this trend as it will change the future of marketing to a great extent.
No-Code is Crucial in 2023
No code, the long-term trend, has become one of the most critical tools for marketing businesses. It even has the power to change the future of marketing. According to the press release, Gartner forecasts the worldwide low-code development technologies market to grow 23 percent in 2021 by Gartner, and around 70% of enterprise apps will use No-Code technology.
There are a lot of No-code solutions to create questionnaires, surveys, workflows, bots, and much more without relying on any coding code. Throughout 2023, no-code solutions will evolve from primary use cases to more complex ones, from creating landing pages to building a partner directory or analyzing data. So, it is inevitable that no-code solutions will change the future of marketing.
Besides providing fast and efficient results, no-code technology also helps in supporting your bottom line.
The Introduction of Generation Alpha
Currently, the primary audience for organizations that attempt to remain relevant and gather new customers is Generation Z. Still, there is a younger generation, Gen Alpha, that is expected to change the marketing landscape. Gen Alpha consists of anybody born after 2010.
In terms of the items they consume, as they age, Gen Alpha children will almost surely emulate their millennial parents. Due to various platforms such as YouTube, TikTok, Roblox, and Minecraft, Gen Alpha youth use multiple materials with options for consumption and participation. Besides being connected to their classmates using social networking sites, Gen Alpha is socially mindful and conscious of various global issues such as climate change.
Virtual communities and social networking play a vital role in the lives of this generation. Thus, marketers need to implement effective social media-based interactive campaigns focused on engaging Gen Alpha regardless of wherever they are in the future.
Also Read: P&G tackles rising costs through increased marketing ‘productivity’
No-visual audio will Return
Besides video, marketing executives will have access to many types of interactive content in 2023. It is a potential option to create inbound traffic using multiple types of audio content, such as presentations, podcasts, and sometimes audiobooks.
The sound was used mainly in traditional advertising. Radio advertisements were used in villages, cities, and regions to create brand recognition. Likewise, podcasts can be an effective inbound marketing strategy for organizations that want to educate people. It is helpful to boost engagement rates. Podcasts can be sued to target a somewhat older demographic as well.
Suppose the marketing tunnel of the company contains a learning phase with objectives such as engaging customers and assisting them in understanding more. In that case, it will be a great marketing strategy to use podcasts to reach them.
Marketers must stay ahead of the curve as technology is ever-evolving and essential to human life. CMOs can ensure that the campaigns are effective and efficient by understanding various tech trends that can influence marketing strategies. There is no shortage of tech tools to help marketers engage with customers innovatively. Surly, the new tech trends will change the future of marketing in all domains. Marketers can ensure that their business stays ahead, leveraging cutting-edge technologies for success.
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