Business Messages support added by eGain to its messaging hub

Business Messages support added by eGain to its messaging hub

Google’s Business Messages for verbal customer engagement and service has been added as part of the eGain Messaging Hub service. eGain is a leading platform for customer experience and engagement services.

The service will provide AI-fueled routing built on real-time conversational analytics, business context, better machine learning, and customer preference.

The service is built on Bring Your Own Bot (BYOB) architecture and provides a complete list of messaging based conversational automation functionalities.

Source: Martechseries