P&G reported its first quarterly sales decline in five years during its latest earnings call, but is now focusing on returning to its “balanced growth algorithm.”
Procter & Gamble’s CEO says the company is prioritizing marketing “productivity” to facilitate balanced growth. The FMCG giant is committed to investing in the long-term health of its brands, CEO Jon Moeller reiterated at an investor conference.
But P&G is also trying to expand its margins, including by streamlining marketing. The company posted its first quarterly decline in revenue in five years in the most recent quarter, which ended on December 31, 2022.
Read More: P&G to tackle rising costs through increased marketing ‘productivity’
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