The cloud software-as-a-service provider firm Banzai has announced that it has raised $7 million Series A funding to simplify its event marketing automation solutions. The funding was led by led by DNX Ventures, along with the participation from Vulcan Capital of Vulcan Inc.
Banzai helps brands to streamline the registration to drive attendance for different marketing events. With this new funding, the company plans to double its workforce and to expand its offerings for enterprise marketers.
Joe Davy, Banzai CEO, said, “There has been almost no innovation in the Event Marketing Automation category. Professionals want to be reached through powerful experiences, and companies will need to adopt new solutions to reach their customers.”