Dunnhumby, the world’s leading retail data science organisation, has today launched Dunnhumby Sphere, an all-in-one customer first retail media platform.
Dunnhumby Sphere is the end-to-end retail media platform that takes users from brand insights to campaign billing through its fully integrated set of modules, helping to unify audience targeting, media booking, forecasting and measurement across a range of retail media channels.
The platform, available to retailers looking to build and expand their retail media capability, allows retailers to scale and maximise revenues from retail media, while advertising partners will benefit from enhanced collaboration and the ability to plan, book, measure and pay for campaigns across online and in-store channels.
Retailers will be able to use dunnhumby Sphere to transform their media business, increasing the sophistication of their omnichannel media offerings without any of the complexity or cost that this change usually involves.
Read More: Thedrum
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