Snapchat has recently announced that it is considering offering more guidance for brands who are seeking to maximize their Snap ad performance.
This time, the platform has introduced an innovative tool known as “Campaign Lab” – which is available in the Snap Ads Manager. Marketers can utilize this feature to view results, run split tests, and get suggestions on next steps.
As explained by the social media company, “[Campgin Lab] includes actions, insights, and learning agendas to help you understand where to start your tests, form hypotheses, identify what’s working, and take action accordingly to inform your campaign strategy.”
Source: SocialMediaWeek
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