The discovery platform, Taboola, has recently announced its integration with Moat by Oracle Data Cloud (ORCL). ORCL being attention analytics will provide Taboola advertisers with the ability to buy video impressions. This would be on the outcome-based system and include viewable or video completion events. With this collaboration, Taboola video advertisers and marketers can pay only for impressions that would meet the desired outcome.
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Mark Kopera, Product Head at Moat, Oracle Data Cloud mentioned in a statement, “Moat is the industry’s trusted verification source for viewability and other attention metrics, and we are delighted to work with Taboola to help advertisers protect their ad spends by ensuring all of their ads are seen by real customers and have the intended impact.”
Source: https://www.prnewswire.com/news-releases/taboola-announces-collaboration-with-moat-to-offer-100-percent-guaranteed-viewability-or-completion-for-video-advertisers-301032407.html
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