Global data and technology driven marketing services company, ForwardPMX, has appointed Andrea Bredau as Global Chief People Officer. In this integral role, Bredau will lead the agency’s Human Resources delivery to staff across more than fifteen countries around the world, as well as drive the global People and Talent agenda, supporting ForwardPMX’s investment in the infrastructures to empower teams, develop and diversify its staff base and unlock innovation and potential.
A seasoned leader, Bredau brings over 20 years of Human Resources experience from notable organizations across the media landscape. This includes six years leading HUGE (Part of the Interpublic Group) through a period of significant growth and strategic diversification, and several years with LBi and Havas (Euro RSCG). Based out of the New York headquarters, she will work in partnership with the agency’s Regional Management and Global Product teams across its four hubs in North America, Europe and Asia, as well as the Middle East, where the agency has expanded its footprint and seen tremendous growth over the last year.
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ForwardPMX Global CEO, James Townsend, expressed a warm welcome to Bredau, “Andrea’s world-class leadership skills and passion for nurturing a culture which produces fulfilled, motivated and high-performing teams were why we felt she would be a great hire for this critical role. This is an important year for the agency, and Andrea will be instrumental in driving the strategic vision for our talent and cultural development.
“We look forward to the expertise and perspective she will bring to ForwardPMX.”
Added Bredau on the new role, “We are living through periods of immense change, which has only further reinforced the importance of having a workforce and workplace culture that is diverse, equitable and connected through shared values. I’m inspired by the dynamic, highly dedicated groups of people I’ve met in my work thus far at ForwardPMX, and I look forward to making a positive impact on our People programs, while positioning the agency as a leading choice for incoming talent and clients.”
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