Nordstrom is expanding its marketing ambitions through Nordstrom Media Network according to the announcement. The company has been in the making for a few years, but very little details were shared.
Nordstrom began placing site-sponsored ads through the Nordstrom Media Network last year.
Nordstrom seeks to expand ad placement on its main website and Nordstrom Rack, as well as deepen reporting and targeting skills for marketers who are hungry for alternative digital platforms that see those features affected by changes to privacy.
