New Google Metrics to Influence Search Rankings from May 2021

New Google Metrics to Influence Search Rankings from May 2021

Google has recently announced that its “Core Web Vitals” elements will influence the search rankings. It will be combined with the existing search signals around HTTPS-security, safe-browsing, mobile-friendliness, and intrusive interstitial guidelines. The feature will be made effective from May 2021 – indicating new considerations for SEO approach to help marketers.

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Brands can utilize the elements to maximize search rankings, keeping their page in the top results. These involve the largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). The tech giant noted the web pages built on WordPress or similar already have pre-established limits about new inclusion.

Source: Socialmediatoday