Meta has issued an announcement that the company is now working to provide more data-protective solutions that will support advertisers in maximizing their campaigns, and are also in line with broader industry changes.
The Advantage ad suite, which combines Meta’s various ad automation and AI-based tools, is the first of a number of new ad measures that Meta has described in this regard. According to Meta, “the company is launching Advantage custom audience, a new targeting automation product that uses an advertiser’s Custom Audience to reach both potential and current clients.
Similar to Lookalike audiences, which identify individuals who are likely to be interested in user business, Advantage custom audiences go beyond the 1%, 5%, or 10% similarity ranges while also giving them priority in ad delivery.
Read More: Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting
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