According to recent reports, Publicis Groupe’s Razorfish has unveiled three Web3 experience-driven offerings to assist brands in planning potential metaverse activations.
Each of the services, Razorfish Reef, Wave, and Drop, will offer a variety of metaverse experiences, including virtual influencer marketing, commerce integrations, always-on moderation, and the production of real-time virtual goods.
For additional expertise, Razorfish will also use Publicis Media’s Content & Innovation (PMCI) services. The 30-year-old digital agency claims that by making the change, they are joining a group of others who are creating specialized units to get ready for the coming wave of digital marketing.
Read More: Razorfish launches three-pronged Web3 play
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