The email marketing platform Lavender recently examined 28.3 million emails, in order to gain more understanding of the key trends and message characteristics that can help users of the LinkedIn outreach platform to maximize their success.
According to the analysis, LinkedIn outreach messaging that is shorter performs better. The analysis also points out the importance of not trying to “educate” customers when using language in brand communications. According to Lavender’s analysis, it may also be important to ask additional questions, invite more personalization, and increase engagement after users receive a response.
The social media platform wants users to think about how to maximize engagement and keep themselves in the main InMail feed in order to maintain connection with prospects in light of LinkedIn’s recent introduction of a new “Other” folder in the inbox.
Read More: LinkedIn Shares InMail Best Practices to Help Maximize Your Response Rates
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