ESPN is launching ESPN Creator Network to give up-and-coming content producers access to ESPN’s sports properties and resources.
The news was first released by Front Office Sports. The first version will concentrate on TikTok and include 10 creators. The event will start in October and last for roughly four months. The creator network is a collaboration with Blue Hour Studios, a social content agency. By increasing support for content creators, the ESPN Creator Network builds on previous initiatives by other publishers and social media platforms that aim to connect with Gen Z.
The action follows a widespread industry drive to support creators as a way to appeal to a generation of ad-averse consumers who are challenging to reach through conventional channels
Read More: ESPN launches creator network to attract Gen Z
For more such updates follow us on Google News TalkCMO News.
