Knotch, the provider of business analytics created especially for content, recently announced significant additions to its Content Intelligence Platform that empower brands to assess the business influence of their own as well as paid content initiatives to plan and boost their content investments.
The announcement signifies a significant transformation in how content strategy is quantified by connecting content activities to three different business outcomes – improve brand, boost ROI, and build a relevant audience with the help of exclusive methodology that determines a score of 1 to 10 in every field and uses Knotch’s big data analytics to compare results to industry expectations and historical performance.
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