It will be a challenging task for businesses to develop a robust revenue machine without integrating the right tools into the IT infrastructure. Lead generation is one of the most effective ways for B2B enterprises to run their revenue streams.
Without integrating the right lead generation tools in the tech stack, businesses won’t be able to generate high-quality leads. CMOs have a very complex challenge of accomplishing business goals with very limited resources. Hence business marketing leaders are exploring opportunities to make their revenue operations work efficiently to increase the business ROI. B2B enterprises need to embrace automation, artificial intelligence (AI), machine learning (ML), and other technologies to improve and strengthen their revenue operations.
Here are a few tools and technologies that businesses can embrace in their lead generation processes to improve their demand generation tech stack:
Integrate Chatbots to Gather Leads
Since the past few years, businesses have embraced chatbots as an essential part of their lead generation tech stack to gather, and process leads effectively without compromising on the customer experience. There is a tremendous surge in the adoption of chatbots across B2B and B2C industries to enhance the overall customer experience.
The best lead-generation chatbots with AI and ML tools integrated will help to increase customer engagement. It is one of the most significant tools for gathering high-quality leads from all the channels in real-time.
Also Read: B2B Healthcare Marketing Trends 2022
Leverage Marketing Automation for Lead Engagement
Business leaders can explore, evaluate and select an off-the-shelf marketing automation tool or develop a new MarTech stack from scratch. Irrespective of what marketing operations or tech stack is embraced by the business, they need to have automated workflows to reduce the workload on the workforce. Moreover, they also need to ensure that they have drip email automation tools integrated into the lead generation tech stack to increase customer engagement. Implementing the right drip email automation platform will help businesses to gather, analyze, segment, score, and nurture lead efficiently to improve the conversion rate. The best tools are even able to determine prospects’ behavior by analyzing the user behavior across sites.
Content Management platforms
Any lead generation technology stack will not be complete without content management, content syndication, and other content marketing platforms. Omnichannel marketing is one of the growing trends in the industry which can deliver desired results. Businesses need to integrate the right content management tools that determine the prospects’ needs and deliver content accordingly to create a positive impact. B2B enterprises that have complex content marketing processes can develop and implement a customized content management system to accomplish their business goals. Such CMS tools enable the presales teams with more flexibility, accessibility, and agility to accomplish their content marketing goals.
Embrace Aesthetic Landing Pages and Forms
Landing pages are the bridge between businesses and their prospective customers. Hence it is crucial for businesses to have aesthetically pleasant landing pages and forms to gather high-quality leads. Moreover, it is also important to design and implement effective call-to-action buttons to prompt the customer to complete the desired CTA. Other than capturing leads, these landing pages play a crucial role in marketing analytics to track the conversion rate and lead source. CMOs should leverage tools like UTM codes and other reporting tools into the landing pages and web forms to monitor essential information like the channel, campaign, and other lead details.
Customer Relationship Management (CRM) Software
Just gathering the lead and other necessary customer data will not suffice the organization’s needs. Businesses need to have a central repository of data to get a holistic view of the lead and make necessary adjustments to the lead nurturing process to increase the conversion rate. Integrating the best customer relationship management software in the lead generation tech stack will help to centralize the customer information for the presales, sales, and after-sales teams.
The above-mentioned tools are the must-have tools in the lead generation tech stack for every B2B enterprise to improve efficiency.
For more such updates follow us on Google News TalkCMO News.
