BounceX, the performance marketing technology company has recently announced the launch of its SMS marketing tool – which is now available to online retailers and other clients.
This product will open up a new channel for the users who are looking to strengthen their e-commerce market revenue – amid the pandemic-induced business losses. The company is aiming to drive an extra 10% of the revenue with its new channel, with a focus on one-to-one messaging service.
Ryan Urban, CEO at BounceX, explains – “We’ve developed the first SMS marketing product that’s built for enterprise… While email typically focuses on top-of-the-funnel leads, SMS will help retailers to forge deeper connections with customers further along in the sales process.”
Source: MarTechSeries
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