ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner.

The partnership will allow for ACTIVATE’s marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics from views and impressions to actions taken on Pinterest including saves, clicks, and close-ups.

Pinterest is an essential part of the broader influencer marketing mix, particularly in the CPG, wellness and other lifestyle verticals — and increasingly important due to the longer content shelf life vis a vis other platforms, driving longer-term value for brands.

“We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products at Pinterest. “We’re excited to make it easier for brands to discover and collaborate with creators, as well as track their performance on third-party platforms. Creators are essential to Pinterest and we’re thrilled to provide additional tools and resources for them to leverage as they build relationships with businesses.”