YouTube has proclaimed an extension of its slate of sponsorship opportunities available through YouTube Select, which will provide brands with more ways to connect their promotions to particular moments and themes within the app.
YouTube has explained that the well-established sponsorships available exclusively in the upfront such as ‘NFL GameDay All Access’, new in 2021, are offering a rotating collection of seasonal sponsorships available on a quarterly basis.
Brands will have more ways to tie into well-known, thematic content, and their promotions will be displayed alongside videos in a more comprehensive and diverse range of levels, thanks to the expanded sponsorship opportunities.
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