Last week, Instagram added the new Reels tab to the main screen for users in India. Now, Instagram is coming up with a new way to boost exposure and increase engagement for Reels. With the latest update, Instagram has added a display of ‘Suggested Reels’ in the main feed of select users. It is placed between feed posts and highlights some of the most relevant clips.
Moreover, Instagram has also rolled out its First Reels Trend Report, which offers a deeper look at some of the most popular trends happening via the new feature that is similar to TikTok. The first report can be helpful for brands to know about new trends and bank on different type of Reels content.