CRM leader Salesforce has announced plans to acquire e-commerce software startup Mobify. The Vancouver-based startup Mobify will provide Salesforce Commerce Cloud with a storefront solution that will allow brands to customize their commerce experiences faster and more frequently. The Mobify team will join Salesforce after the acquisition.
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Mobify’s platform works on top of its clients’ existing systems with APIs, and offers a built-in infrastructure to host, secure, integrate, and scale a storefront. Mobify CEO and co-founder Igor Faletski called the acquisition a “natural extension” of a multi-year partnership between the startup and Salesforce. Brands like Under Armour and Shiseido are some of Mobify’s customers.