The marketing technology and consumer engagement firm, Valassis has its new Connected TV (CTV) solution recently. This is to help brands engage the streaming audience by their interests, location, and in-market signals. With this, brands will be able to serve and track ads to drive the consumer.
TV Makes Advertising Less Riskier with More Guaranteed Returns
As per a recent Valassis research, Traditional TV ad spending is declining as nearly 49% of the consumers perceive ads on streaming TV as more relevant. Jay Webster, Ex. SVP, Product & Engg. Valassis said, “Valassis is bringing its deep understanding of the consumer to CTV with a new level of transparency… we are leveling the playing field with traditional TV in terms of measurement and unique insights to inform future campaigns.”
Source: https://news.yahoo.com/valassis-launches-connected-tv-solution-140000303.html
