With Christmas just a few months away, Instagram has released a new guide to help businesses get the most out of their promotional efforts on the platform, with a focus on Instagram Shops and other eCommerce capabilities.
The new ‘Holiday Szn’ mini-site offers a variety of pointers on essential promotional and eCommerce tools, as well as access to more in-depth overviews and explainers. In addition to product descriptions, advertising, shopping tags, and other aspects, the guide contains usage insights and advice.
The main overview is brief, with links to case studies and recommendations in other sections. However, it can be useful in guiding the Instagram marketing strategy.
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