DoubleVerify, the online media solutions firm, has announced the launch of its new technology to measure the online ad effectiveness. The company has always been assisting marketers, and advertisers ensure their campaigns are working safely. It also makes sure that the ad is fraud-free and in brand-safe space.
Marketers rely on a fast and straightforward working tool while running a campaign. DoubleVerify focuses majorly on two areas- exposure and engagement. For the last two years, the team tried collecting data and metrics to determine the predicting factors about how the ads will perform. Any campaigns could be measured against a performance index, where exposure or engagement can be enhanced by changing ad spend or low performing creative