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In a World of Data and AI, EQ is Still Key
All customers - whether B2B or B2C - are motivated by a compelling brand presence,
says Leena Jain, CMO at Humanscale
How are you leveraging data...
Has the Post of a CMO come to an Existential Crisis?
There has been a rise of posts like the chief customer officer (CCO) or chief experience officer (CXO), which are the rebranding of the...
Companies Deploy Incentive Programs to Market to Millennial B2B Buyers
As millennials expand into B2B product research and purchasing decision-making, marketers are turning to incentive programs to bridge the generational gap.
The rise of the...
Leveraging Automation for Omnichannel Marketing
Marketers today have exposure to an unlimited amount of customer data, making Omnichannel experiences and personalization possible. However, with limited resources, automation tools are...
Mapp Intelligence Takes Data-driven Cross-channel Marketing to the Next Level
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and...
Revolutionary Digital Marketing Trends that can Shape 2020
As AR & VR become a norm, new digital communication tools will ensure, 2020 will see a revolution in digital marketing
Digital strategies are about...
Zero Party Data for Privacy and Value
As compliances to ask for permissions and to use any kind of customer data increase, enterprises have introduced the term ‘Zero Party Data’ which...
Healthcare advertising growth lowers to less than 4%
Healthcare advertising growth fell significantly below the predicted market rate of 4.8% in 2019, likely to be lower - 4.3% in 2020
Zenith Advertising...
Top Four ABM Best-Practices
Account-Based Marketing (ABM) has become a widely accepted marketing practice among B2B companies that work with larger target accounts. Over 55% of ABM practitioners consider their ABM strategy...
B2B CX: A Critical Sales Growth Influencer
B2B buyers have become much more demanding than B2C customers have, as they expect personalized offers, seamless transactions, and real-time interactions.
Post 2015, improving customer experience (CX)...
