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Hyper-Personalization and Its Impact on the Future of Retail
Brands must push beyond essential personalization and shift to hyper-personalization, using consumer data to produce nuanced, unique experiences. They need to continue responding to...
Optimove purchases Graphyte, a cloud-based personalization tool, after purchasing Kumulos
Optimove, a leading CRM marketing platform, announced today it has acquired Graphyte, a real-time, cloud-based personalization platform optimizing the web and mobile experience for...
How Businesses Can Ensure Excellent Customer Experiences Across Every Channel
Marketing leaders must focus on providing seamless and exceptional customer experiences, given that customers want brands to connect with them and businesses that succeed...
Commerce Experience Platform, Nosto, launches integration with Hydrogen, Shopify’s headless commerce stack, available today
Leading Commerce Experience Platform (CXP), Nosto, is selected as a preferred recommended solution for the launch of Shopify’s headless commerce solution, Hydrogen. Nosto’s data-fueled...
Celonis Chooses Movable Ink for Scaled 1:1 Content Personalization
Movable Ink, the leading global software content personalization provider, announces it has been selected by Celonis, the global leader in execution management, to power...
Leveraging Data to Power Personalization in B2B Marketing
CMOs today are concentrating on implementing customer-centric, data-driven, and hyper-personalized marketing strategies to increase the ROI.
The B2B marketplace is constantly fluctuating, and businesses need...
Three Practices to Capitalize on the Power of Personalization
Today's marketing is about building a customer experience, not just connecting people with messages about items or services they are interested in. Customers' need...
Cordial Report Showcases Importance of Personalization In New Era of Customer Engagement
Cordial, the cross-channel marketing platform for brands to communicate in personal, intelligent ways, today announces the findings from its new consumer study, revealing changes in...
Digital-First Customer Experience – Three Challenges Enterprises Face
Consumers demand more from their digital-first experiences, and businesses are fighting to keep up. To meet this demand, companies must step up and provide...
SMG Introduces Dynamic Assistance to Assist Brands in Improving the Digital Experience
Service Management Group (SMG), an enterprise customer and employee experience management company, has enhanced its digital experience offering.
The company is offering a dynamic assistance...
