Listen to the video podcast discussion between Vladimer Botsvadze, a Global Marketing Thought Leader, and Kanika Goswami, Managing Editor of OnDot Media, which covers various topics related to marketing, customer centric strategies in social media, and the future of technology.
He emphasizes the importance of putting customers first and building an emotional connection with them. He highlights the significance of creating consumer-centric content and cites examples of successful brands like Amazon, Starbucks, and Nike that prioritize customer satisfaction.
Vlad stresses the need for brands to create content that aligns with their followers’ interests. He mentions the importance of storytelling and humanizing the brand to establish trust and emotional connections with the audience.
Vlad mentions the need for brands to create a significant amount of content regularly across various social media channels to remain competitive. He emphasizes the importance of adapting to the changing digital landscape and customer preferences.
The discussion underscores the significance of customer centric strategies, the power of storytelling, and the importance of staying adaptive in the ever-evolving digital landscape. Vladimer Botsvadze provides insights into how businesses can leverage social media and technology to create engaging experiences and foster meaningful connections with their customers.