WPP and Google Cloud have announced a new partnership. It will integrate Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system.
This integration aims to drive a step-change in marketing efficiency and effectiveness through combining Google’s expertise in data analytics, generative AI technology, and cyber security with WPP’s end-to-end marketing capabilities and global creative scale.
The partnership will focus on four innovative use cases: improved creativity, smarter content optimization, AI narration, and hyper-realistic product representation. This move is part of WPP’s ongoing annual investment of USD 250 million in AI, data, and technology.
