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Bounteous Gets Eighth Adobe Solution Partner Programme Specialisation for Adobe Experience Cloud Real-Time CDP
Bounteous, the digital innovation partner of the world's most ambitious brands, has set a new industry benchmark by securing its eighth specialization in Adobe's...
Five B2B Customer Experience (CX) Trends to Watch Out for in 2024
As 2024 approaches, it is essential to anticipate the potential developments shaping the CX landscape. Changing customer expectations will drive the adoption of the...
Bloomreach Launches In-App Content Blocks, Giving Marketers a New Non-Disruptive Way to Personalize the...
Bloomreach, the platform fueling limitless e-commerce experiences, today announced a new mobile app feature within Bloomreach Engagement that allows marketers to seamlessly embed personalized...
Acoustic Collaborates with Snowflake for Real-Time Insights & Personalization
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced its partnership with Snowflake, the Data Cloud company, to optimize data sharing within...
Website Personalization: Importance and Challenges
Businesses are shifting from brick-and-mortar stores to technology-driven e-commerce websites. There is a risk of losing personal touch in the customer experience. But still,...
Data Connect for Marketing Allows Omnichannel Enterprises to Use Payment Data to Drive Personalization...
Adyen, the global fintech platform of choice for large enterprises, announces the launch of Data Connect for Marketing, a new product enabling omnichannel retailers...
Google Analytics 4 Gets New Experiences with New Features
Google Analytics 4 migration is necessary for companies to benefit from new features. Marketers must consider it to update data privacy, reporting, and tracking...
Two-thirds of consumers feel personalised experiences aren’t truly ‘personal’
While over two-thirds (71%) of consumers say the digital experiences they receive online are ‘targeted’ towards them, only one-third (33%) say that those experiences...
Importance of Customer Experience (CX) in Enterprises
Enterprises worldwide increasingly realize that providing exceptional customer experiences is vital to survive. Businesses are shifting focus to deliver their customers' rising demand and...
Ten Customer Experience (CX) Myths
Customer experience (CX) technologies are gaining traction in the evolving digital marketing landscape. While a robust CX drives market changes, it shows how every...
