AT&T’s advanced advertising company, Xandr has partnered with the leading media including AMC Networks, Warner Media, and Disney. This is to reinvent the way linear TV advertising is operated for enhanced consumer experience (CX). The company has recently announced its latest addition, Xandr Invest – a strategic buying platform created for advertising. It will also help to strengthen integrated measurement across different programmers.
“Leveraging new platforms like Xandr allows us to offer new and innovative ways to transact at scale, and puts us all at the forefront of our industry to shape the way TV advertising is transacted to drive the greatest performance.” – As per Kim Kelleher, President of Advertising Sales and Partnerships at AMC Networks.