Wedia, one of the leading providers of digital asset management (DAM) software, presents itself on its new website with a fresh corporate identity and an optimized product range.
Wedia, the digital asset management solution from the eponymous group, has redesigned its website from the ground up to better respond to the challenges marketers face today.
The online presence of brands and the experiences they offer their target groups are constantly evolving in the course of digitization. Global players face numerous challenges in managing their marketing content – from managing an ever-growing volume of digital content to adapting the content production, format and distribution of visual content across the web.
In order to do justice to this complexity, Wedia offers a product range that includes far more of a standard DAM. This is also reflected in the new company slogan “Expect more* from Digital Asset Management”.
With the new website, the current developments of the Wedia DAM are perfectly taken up: In addition to the DAM core functions, the software offers integrated AI, distributed marketing for the localization of content as well as media delivery & digital experience in the service of distributing content and measuring its success. All of this enables international marketing teams to deliver powerful content across all channels and meet the growing needs and expectations of demanding audiences.
Also Read: Enhancing Customer Engagement and Sales Implementing Multichannel Marketing
Sara Jabbari, Head of Marketing at Wedia, is satisfied with the result of the rebranding:
“The new product offering shows who we are and what we stand for – a comprehensive Enterprise Digital Asset Management solution that enables our customers to transform their content into high-quality customer experiences. To ensure this, we are constantly developing our solutions and researching new technologies and trends to shape the future of DAM, be it by leveraging UGC content, integrating generative AI with wedia.ai or promoting digital minimalism. Efficiency, commitment and innovation are at the core. All of this makes Wedia a Pioneers in the DAM industry.”
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