Veritonic, a platform for sound research and analytics, has announced the expansion of the brand to include robust campaign capabilities. Its new extension- Veritonic UI equips an audio campaign with a wide range of filtering and segmentation parameters that simplify and direct the process of setting up a brand lift study.
Veritonic brand lift studies, using pixel-based or controlled exposures, can be used for audiences of any size across all radio broadcasts, audio broadcasts, podcasts, and more.
