The Town of Palm Beach’s Marina just got a facelift – to the tune of $40 million dollars – and Jacober Creative, an award-winning, Miami Beach-based design, branding and marketing studio, has been a big part of it.
To help promote the new marina, Jacober Creative provided complete rebranding services that included creating a comprehensive visual identity and brand strategy for this ultimate destination for world-class yacht owners.
“We are excited to have been chosen by the Town of Palm Beach as a one-stop shop for the marketing and branding relaunch of their state-of-the-art renovated Town Marina,” says Creative Director Paul Jacober of Jacober Creative.
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Jacober Creative coined the catch phrase “Anchored in the Town of Palm Beach,” and designed a logo that leaned on the sophisticated, incorporating both the P.B. initials, and the suggestion of an anchor for a nautical feel.
They also produced videos and photo spreads that drew on the same upscale, waterside feel, with models on two iconic superyachts, as well as other classic Palm Beach settings. A brand-new website was designed for the Marina that is unique in its approach to style and usability. More details can be found at: https://jacober.com/work/town-of-palm-beach-marina-branding-logo-design/
“Jacober Creative really gets Palm Beach, and they were the first choice hands down for this project,” said Palm Beach Assistant Town Manager Carolyn Stone. “The designs and marketing approaches they produced are exactly what we needed to rebrand the renovated marina.”
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